Out of the Woods (Fairy Tale Card Game and Book)

Created by American McGee

Once upon a time... There was a game designer called American McGee who having lived a life of dramatic ups and downs, decided to present a unique take on a selection of traditional fairy tales as a Table Top Card Game, Illustrated Book, Coloring Book, and Collection of Art. He hoped the lessons contained within might help others along their journey through the dark woods of existence. With the success of this campaign we'll deliver a wicked card game, beautiful illustrated book, twisted coloring book, and turn "Out of the Woods" into an ongoing series of games, books, and original art. Don't be eaten by wolves. Get Out of the Woods!

Latest Updates from Our Project:

The Best Birthday Present Evar
2 days ago – Fri, Dec 14, 2018 at 01:02:19 AM

Dear Woodies, 

December 13th not only marks my birthday but also the day on which your Backer Rewards begin to SHIP! Yay! Presents for everyone! 

Here's how everything is looking in Shenzhen at the moment: 

In the Box
In the Box
Boxes in Boxes
Boxes in Boxes
A Box
A Box
Boxes in Envelopes
Boxes in Envelopes

Note that we're packing everything in sturdy cardboard boxes and then inserting those boxes into shipping envelopes. All shipments are going out via International Express Mail with tracking. And typical delivery times range from 10~30 days - depending on location, weather, political uprising, labor strikes, The 2nd Coming of Christ, etc. 

Regarding Tracking Numbers and Requests

Looks like... Backerkit to the rescue! Martin feels 99% certain we'll be able to export all the tracking number data back into Backerkit which will then allow you to receive notice via email of that info - and to use Backerkit to keep track of your shipment(s). If this fails then we'll fall back to our previous strategy of posting all the tracking info on a webpage where you can manually search for it. 

Please, don't message us with tracking number requests unless you absolutely must. And, if you must, please wait until mid-January 2019 to do so. By that time there should be additional updates regarding Backerkit or a dedicated tracking page.

Want to Update Your Address Now?

It's too late! We've been posting updates and sending notifications about this for weeks! If you suspect your package is on its way to an old address - then we highly recommend you try to contact someone at that address and prep them to forward your package to wherever you are now. 

We're Shipping Everything (except art prints)!

This process includes the shipping of everything - Card Games, Illustrated Books, Coloring Books, Scarves, Playmats, Certificates, and Collector Edition Boxes. This is all of the physical stuff going from Shenzhen. 

For the Art Prints - those have to be fulfilled from the studio in Shanghai. Because of the holidays, we'll not start that process until January 2019. So, if you ordered an art add-on, expect that to arrive ~1 month after the rest of your stuff. 

Enjoy Your Holidays!

We're off on holiday travel starting from December 15th through January 5th. During that time you can expect super-slow to no response from us via the usual channels. 


Another big Thank You to everyone who made this happen. What a wonderful way to end a great year. We GOT OUT OF THE WOODS! YAY! 

I hope every one of you enjoys a warm and happy holiday. You are loved and appreciated! 

From Shanghai at 46, 

-American (and Martin and Lulu)

All systems GO !!!!
13 days ago – Mon, Dec 03, 2018 at 01:33:27 AM

Dear Woodies

It's with great pleasure that we can now inform you that our shipping logistics company has EVERYTHING in hand.
Illustrated Books, Colouring Books, Certificates, Neoprene Mats etc etc...

And now here's the final piece of the puzzle that arrived earlier today.
Pallets and pallets of OOTW games   :D

Phew.... a long time coming, but we got there!

So what's next?
As we mentioned in a previous update, we're going to click the "Lock Addresses" button on Backerkit shortly which will send out an email informing you that there's 48 HOURS to check and update your details if needed.

Contained in the email will be a link for you to click and do the checking and make the adjustments yourself. There's no need to message us and ask us to change anything or to check your details.

After the lock-down of addresses we will take a few days to prepare the (rather large) excel sheet that's needed to send to the shipping company and then SHIPPING WILL COMMENCE   :)

We'd also like to take this time to remind you that the upcoming festive season is very active for people having items taken off their front porches and stolen in general.Please be vigilant and do all you can to prevent this in whatever way possible.

- From Shanghai with big hugs.
American, Martin and Lulu !

Transfers and Shipments!
17 days ago – Thu, Nov 29, 2018 at 01:13:54 AM

Dear Woodies,

Things are happening! Our rep from AdMagic wrote this morning to say (of the Card Games): 

First batch will be sent out within 1-2 days,then the balance cargo will be sent out within 3-4 days,thank you.

And I just started the transfer of funds for all the shipping... 

Shipping Funds!
Shipping Funds!

We estimate somewheare between $75k~$95k will be spent on shipping Out of the Woods to backers around the world (Martin's math says $82k) - but the final amount is variable depending on a number of constantly shifting factors such as the RMB/USD exchange rate, fluctuations in shipping costs (as a function of the ongoing and very active US / China Trade War), etc. 

We did plan all this into our original project costs, so not to worry! 


Once the Card Games arrive in Shenzhen we'll send out a Final Reminder Email in which there will be a link you can use to check and adjust your shipping address. That means you don't need to message us about address confirmations or changes - you'll be able to do that on your own when that email arrives. We anticipate sending that email next week (week of December 3rd). 

Please check your Spam Folders next week - we'll post again when those emails go out.

Once that email is sent you'll have 72 hours in which to click it, check your shipping address, and make any necessary changes. After 72 hours everything will lock down for shipping. Yay! 

We Are Almost Out of the Woods!

Exciting! We're almost there!!! 

From Shanghai in the Final Countdown, 

-American, Martin, and Lulu

Boxes in Bulk at The Factory!
19 days ago – Tue, Nov 27, 2018 at 01:21:29 AM

Dear Woodies, 

Another day, another step towards shipping your rewards! Look at these mountains of finished games! It is the 27th here in China so we do expect they'll start sending some of these pallets down to Shenzhen today. Yay, progress! 

Piles of Boxes
Piles of Boxes
More Piles of Boxes
More Piles of Boxes


In more good news... Looks like the Canadian postal strike is OVER so we should be able to just ship your OOTW rewards to you normally. We've seen some automatic re-sending of existing (Mysterious) orders in the logistics pipeline... which seems to suggest China has already resumed processing and shipping packages to Canada. Yay!


If you've moved or had an address change since the last time you submitted an address to us, please CONTACT US NOW to get your correct shipping address into the system. 

Once all the physical rewards are at the warehouse in Shenzhen there will be a 72-hour notice email after which addresses will be in super-lock-down and shipping will begin based on the info in our system. 


Over on my Patreon we're making a big push to unlock a very special physical reward...

White Rabbit Plush Promotion
White Rabbit Plush Promotion

This is the White Rabbit Plush with Rutledge Asylum Property Bag which comes with a unique Lulu Embroidered Patch. When we hit 3200 Patrons this will unlock at a special Early Bird Price which includes FREE shipping around the globe. 

Want a Rabbit of your own? Become a Patron today! $1 a month is all it takes. And at $5 a month, you get access to our Discord Server where all the Insane Childen hang out and play. Next week we're having a Crowd Design session on Discord to discuss design elements for Alice: Asylum. Join us! 

From Shanghai with Bulk Happiness, 


Still on Track for November 27th Factory Shipping
22 days ago – Sat, Nov 24, 2018 at 12:48:04 AM

Dear Woodies, 

As we get closer to the completion of manufacturing on the "Out of the Woods" card games here's another update from our rep at AdMagic... 

"The plant responded to me with images showing one of the completed games. I've also requested a photo of a bulk of completed games but I have not received that as of yet. They are now telling me they should ship everything together because if they if they split the shipment up it may only be a small window of time between shipments. The 27th date has not changed and they are telling me they are still on schedule for this date. I will continue to push for more info and will pass along whatever I receive. Please let me know of any questions, I'm happy to help."

TLDR; all the finished card games should ship from the factory to our logistics partner in Shenzhen on the 27th of November. 

Final Game Box
Final Game Box

Once the games are at the logistics center in Shenzhen I will likely fly down there and inspect everything. At that time I'll also plan with them the packing and shipping strategy. If all goes well, we should start shipping by the 1st~2nd week of December. 

?Updated Mailing Address?

CONTACT US NOW if you need to update your mailing address. 
^^^^^^^^^^^^^^^^^^^^  You can hit that link to be taken directly to the PM page. 

!Attention Canadians! 

As you are aware, as of this writing, the postal strike in Canada is still ON. Our logistics partners in China WILL NOT send packages to Canada via the usual Express Mail routes. DHL and FedEx are options but they are significantly more expensive. If you are willing to pay 50CAD+ for special delivery then PM us (hit the link above) to discuss options, prices, etc. 

Comments and Questions

Woodies, please help me out a bit. Myself and Martin and doing our best to sort through all the address change requests and prep for shipping. Before you post a question or send a PM, please do the following: 

  • Read all comments and replies to updates
  • Read all the recent project updates
  • Self-inspect your shipping details
  • Try a Google Search

If you still can't find what you're looking for, then PM US. We're happy to help, but if you PM us asking how to PM us... we'll send Lulu to nibble on your face.


On to the Next

As many of you are aware, there's pre-production work going into Alice: Asylum over on Patreon. We've got a Crowd-Source Design Wiki, a Discord Server, and a constant flow of new art, narrative, and design... 

Table Fight
Table Fight

Patrons get a seat at the design table, unique rewards, and access to our community along with early access to design and art drops. All this for as little as $5USD a month!

Join our Patreon Asylum today!


I do hope everyone had a wonderful holiday (where applicable). And do want to express my gratitude for your continued support and patience. "Out of the Woods" really helped set me on the current path of independent development with a virtual studio of artists and designers around the world. It showed me a way out of the woods I was trapped in back when we launched the campaign. One day I hope to tell a bit more about that story... but for now, I'll just leave it with "Thank You." 

From Shanghai with Thanks,